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Second Wind Advisory Group, Inc. | Armonk, NY

Our Approach

Our philosophy is that the way you feel about yourself directly affects your ability to be successful.

Reinforcement accelerates real growth.

That’s why we take an approach to training that is scientific, methodical, proven and designed to accelerate your learning path. We call it “reinforcement training.”

Our training uses repetition to help clients understand the principles and strategies that form our selling system, and then to develop the skills to put those strategies into action, and apply them in day-to-day business situations.

We believe you deserve peace of mind about your business, and we back that belief with the tools and principles you need to achieve that peace of mind. We're here to help you learn the behaviors it takes to succeed.

How Do We Do It

Each week, we train company leaders and sales professionals using a vibrant, fun and interactive style of delivery which enables teams of all capabilities to incorporate their learnings into their everyday lives. Clients leave training feeling more capable, knowing that they have the skill set they need to handle whatever management or sales issues they meet in the future.

We help our clients feel great about themselves so they can confidently go after their big goals. If you're frustrated with your current sales results, contact us.

At Sandler Training we help salespeople, managers, and executives increase effectiveness in a variety of ways. Salespeople that are willing to learn, decrease their time wasted with prospects and improve their closing rate. Leaders at all levels become more effective communicators, better mentors and coaches, and competent managers of change. Managers become more strategic at hiring, supervising and coaching.

This combination of delivery methods will help your people more quickly master and apply their new skills. In turn, that will accelerate your learning path and multiply your successes.

Reinforcement training takes place through:

- Classroom training
- Problem-solving workshops
- High-energy boot camps
- Podcasts
- Online learning
- Metrics and tracking for accountabilty
- Personal coaching


We apply our foundational philosophy to all our training and consultative services:

  • Sales Training

    Takes our nontraditional approach of constant reinforcement for lasting change, whether applied to individual sales professionals or entire sales teams.

  • Corporate Training

    Enables large, global or national companies to achieve their goals, whether for Sales, Customer Service or Management/Leadership.

  • Leadership Training

    Helps managers and business leaders at any level of an organization become more effective.

Unlock the secrets to success through Sandler’s wide array of FREE white papers.