About Us

Second Wind Advisory Group, Inc., an authorized licensee of the Sandler Sales Institute®, is a professional consulting firm devoted to creating a sense of renewed energy for any sales related organization. Our training and consulting focuses on enabling business owners, corporate clients, sales and non-sales professionals to increase their skill, productivity and effectiveness in the sales and management arenas. Second Wind approaches sales training with the nontraditional selling methods and ongoing reinforcement of the Sandler Selling System®. We equip clients with the tools necessary to implement Sandler techniques and apply the theories to their own unique business environment. The result translates into a renewed sense of purpose and success for our clients.


Quote Put simply, Sandler makes our sales personnel look very different to prospects than our competition, who are using a potpourri of classic sales pitches. I commend you and your network of Sandler franchisees for the consistently solid training we have received. As you can probably tell, First Capital remains committed to the Sandler system! Quote

David H. Pendley, President
First Capital Corporation