Second Wind Advisory Group Adds Weather Shield, Inc. to Its President’s Club Program   

SOUTH SALEM, NY – March 7, 2008 – Second Wind Advisory Group, Inc. (Second Wind), a professional consulting firm that specializes in sales and sales management training, announced today that Bedford Hills, NY-based Weather Shield, Inc. has joined Second Wind’s President’s Club program.

Second Wind, a partner of Sandler Training and recipient of the 2007 Rising Star international award, is a consulting firm that focuses on providing non-traditional and highly effective sales training and sales management solutions and methodologies designed to enable business owners and salespeople to take control of the selling process. The President’s Club program, one of the firm’s core offerings, is a continuous sales training and reinforcement program developed by Sandler Training, one of the leading sales and sales management training organizations in the world. 

According to Rochelle Carrington, President of Second Wind, the President’s Club program is a comprehensive hands-on sales training approach designed for sales professionals and business owners who are committed to enhancing their overall sales performance.  Structured as an “ongoing” learning experience – professionals can join the program at any time throughout the year – it offers the right mix of personal coaching, mutual support and reinforcement that enables its participants to analyze “real world” scenarios and formulate strategies to effectively address their everyday sales challenges.   

“The emphasis of our President’s Club program is on behavior modification through ongoing reinforcement training, which entails changes in attitude and learning non-traditional sales techniques,” said Ms. Carrington. “Traditional sales approaches have become outdated and rendered the sales process ineffective and demeaning. Our program has a clear-cut goal: putting sales professional back in control of the sales process and empowering them to achieve the true success that often has eluded them for years, due to their adherence to unproductive sales techniques.”

Commenting on joining the President’s Club, Mr. Matthew Bohn, President of Weather Shield, Inc. – a firm with nearly two decades of experience in the home improvement industry – stated, “The President’s Club program provides a unique platform that allows business owners like myself to learn and adopt creative and results oriented sales techniques. The program stands out among a plethora of mediocre sales training courses because of its steadfast commitment to helping salespeople regain control of the selling process. In addition, its unconventional ongoing format unequivocally fosters continuous professional growth and reinforcement through its weekly classes.” 

Second Wind’s client portfolio includes business owners and presidents of corporations engaged in selling business-to-business products and services, as well as “high commission” sales professionals, corporations with sales staff and partners of professional firms, including CPAs, attorneys, and architects.

Ms. Carrington possesses over sixteen years of experience in sales and sales management.  She spent much of her career at premier publishing companies, including Meredith Corporation, Hearst Magazines, and Conde Nast Publications. As an award winning salesperson and sales manager, her positions ranged from Consumer Products Director to Associate Publisher at magazines such as Glamour, marie claire, Teen and Golf for Women.  She holds a Bachelor of Arts degree in Business Management and English from Luther College in Decorah, IA.

Based in South Salem, NY, Second Wind Advisory Group, Inc. is an authorized licensee of Sandler Training.

For additional information please visit www.secondwind.sandler.com or contact Rochelle Carrington directly at (914) 205-7060 or Rochelle@sandler.com.